SEO, GEO & PPC
Be Found First —
In Search, In Ads, and In AI.
Buyers are searching for what you offer right now. We make sure they find you — through organic search, paid campaigns across Google, Microsoft, and Meta, and the AI tools that are increasingly shaping what they see first.
What We Do
Three Channels. One Integrated Strategy.
Search Engine Optimization (SEO)
Technical SEO, on-page optimization, and content strategy built around the exact queries your buyers use. Organic traffic that compounds over time — not a ranking that disappears when you pause a campaign.
Organic traffic increase achieved within the first year of engagement
Generative Engine Optimization (GEO)
Buyers are increasingly turning to ChatGPT, Google AI Overviews, and other AI tools for recommendations before they ever click a search result. GEO ensures your organization shows up in those answers.
AI-generated answers are reshaping discovery — the gap between early movers and everyone else is widening
Pay-Per-Click Advertising (PPC)
Campaigns managed across Google, Microsoft, and Meta — built around your unit economics and optimized for revenue, not click counts. Immediate visibility while organic compounds in the background.
Grew client revenue from $2.3M to $7.8M over a 5-year paid search engagement
SEO
Organic Traffic That Keeps Working After You Stop Paying for It
Paid search delivers results immediately. SEO compounds over time — and once it's working, it produces qualified traffic at near-zero marginal cost. The two work best together, with SEO gradually reducing your dependence on paid spend as it matures.
We handle every layer: technical foundation, on-page optimization, content strategy, and authority building. Whether your buyers are engineers searching for technical specifications or guests looking for things to do this weekend, we build search visibility around how they actually search.
- Technical SEO audit and ongoing site health management
- Keyword research built around buyer intent, not just volume
- Content strategy aligned to every stage of your sales cycle
- On-page optimization across existing and new pages
- Authority and link building through legitimate, durable channels
GEO
AI Is Changing How Buyers Discover You. We're Already Building for It.
When someone asks ChatGPT for a recommendation, or sees a Google AI Overview at the top of their search results, the traditional SEO playbook only gets you partway there. Generative Engine Optimization is the work of making sure your organization is the answer AI tools give — not just a link on page one.
This is an emerging discipline, and most organizations haven't started yet. That gap is the opportunity.
- Structured content that AI tools can accurately summarize and cite
- Entity optimization so AI models understand who you are and what you do
- Coverage in the sources AI tools use to generate answers
- Monitoring of AI-generated visibility across major platforms
PPC
Full-Funnel Paid Search — Built for Now and for Next Year
Most paid search programs are built for the bottom of the funnel — capture in-market buyers, convert, repeat. That works until the audience saturates or costs climb. A full-funnel approach builds demand at the top while capturing it at the bottom, so your pipeline stays healthy and your cost per acquisition doesn't spike every time competition increases.
We manage campaigns across Google, Microsoft, and Meta with that full picture in mind — awareness and retargeting working alongside high-intent search, each layer feeding the next.
- Top-of-funnel awareness on Meta and Display to build future demand
- Mid-funnel retargeting that keeps you present across a long decision window
- Bottom-of-funnel search on Google and Microsoft to capture ready-to-buy intent
- Attribution that shows how each layer contributes to closed revenue — not just last-click
- Continuous optimization across bidding, targeting, creative, and landing pages
SEO Case Study
50% More Organic Traffic. Year One.
The Engagement
An industrial B2B company with almost no digital presence brought us in to build their organic search program from the ground up. We conducted a full technical audit, rebuilt their content strategy around the queries their buyers actually used, and implemented a sustained SEO program across their site and product lines.
The Results
- 50% increase in organic traffic within the first year
- Dominant rankings for high-intent, specification-driven search terms
- Organic became a consistent, compounding source of qualified pipeline
- Reduced dependence on paid spend as organic matured over time
SEO Case Study
3x Search Visibility — In 3 Weeks.
The Engagement
A cabinet and remodeling shop in North Carolina had an existing website but limited visibility in local search — their service pages weren't ranking, and they were missing opportunities for categories they actively served but hadn't created pages for.
We audited their existing pages, optimized them for the terms their customers were actually searching, and built out new service offering pages to capture demand they were invisible for entirely.
The Results
- Tripled the search visibility of tracked keywords
- New service pages created for previously uncaptured categories
- Existing pages optimized to rank for higher-intent local search terms
- Increased organic presence across the markets they already served
Note: These results were achieved faster than is typical for SEO work. Most search visibility improvements of this magnitude develop over several months — this engagement benefited from a site that was structurally sound but significantly under-optimized.
PPC Case Study
70% More PPC Revenue. 10% More Spend.
The Challenge
An industrial company was running paid search campaigns with a reasonable budget but poor structural efficiency — broad targeting, weak negative keyword coverage, and campaigns optimized for clicks rather than revenue. They wanted more from their existing spend before committing to budget increases.
The Results
- 70% increase in PPC-attributed revenue
- Ad spend increased by only 10% — the rest came from efficiency gains
- Improved campaign structure, targeting precision, and bid strategy
- Dramatically better return on every dollar already being spent
PPC Case Study
$2.3M to $7.8M — Ecommerce, 5 Years.
The Engagement
An ecommerce retailer came to us with stagnating returns on a $45K–$60K monthly ad spend. Over a 5-year partnership managing PPC across Google and Meta alongside ongoing SEO and conversion optimization, we rebuilt every layer of their digital program.
The Results
- Revenue grew from $2.3M to $7.8M annually — 239% growth
- Average ROI of ~400% over the engagement
- 156% increase in CTR from ad copy optimization
- 22% improvement in conversion rate from landing page work
- Ad spend scaled from $670K to $1.8M annually with improving returns
Questions
Before We Talk
Common questions about SEO, GEO, and paid search — answered honestly.
For most businesses, the right answer is both — running simultaneously with different time horizons in mind. PPC delivers traffic and revenue immediately while SEO compounds in the background. As organic search matures, it reduces your dependence on paid spend and lowers your blended cost of acquisition. We'll recommend the right balance based on your specific situation and budget.
We typically recommend a minimum monthly ad spend of $5,000 to generate meaningful data and results. The right budget depends on your industry, competitive landscape, and unit economics. We'll model out the right investment level during our strategy call — and we won't recommend a budget that doesn't pencil out against your margins.
Technical improvements and on-page changes can show results within weeks. Meaningful organic traffic growth typically takes 3–6 months, and the compounding effect builds from there. In competitive markets it may take longer — we set honest expectations based on your specific competitive landscape before we start.
GEO — Generative Engine Optimization — is the practice of ensuring your organization appears in AI-generated answers from tools like ChatGPT, Google AI Overviews, and similar platforms. As more buyers use AI tools to research purchases and find recommendations, visibility in those answers is becoming a meaningful part of organic discovery. Most organizations haven't started on this yet, which is exactly why it's worth doing now.
No — and anyone who does is either oversimplifying or overpromising. What we can speak to honestly are the results we've actually produced: the case studies on this page are real engagements, real numbers. We set clear goals at the start of every engagement, report transparently against them, and have direct conversations when something isn't working as expected.
Ready to build search visibility that compounds?
We'll start with an honest assessment of where you are in search — organic, paid, and AI discovery — and what the realistic path to improvement looks like.