Top Digital Marketing Agency for Small & Mid-Sized Businesses | Lavolt
Top Digital Marketing Agency for Small & Mid-Sized Businesses | Lavolt

(801) 989-3937

Pay-Per-Click

Advertising (PPC)

Purpose:Driving traffic to a website using paid ads from popular ad platforms such as Google Ads, Microsoft Ads, Facebook Ads, etc, with the ultimate goal of converting that traffic into tangible sales.

We craft tailored PPC campaigns that align with the specific needs and goals of each client.

One of the keys to our success is being agile and responsive to market changes, adapting strategies as needed to maintain campaign effectiveness.
Read Case Study

Our Advertising Speciality

We have been working with many of the ad platforms since they’ve hit the market.
We know how they have evolved, and we know how they work.
We leverage our knowledge to produce great ROI!
Benefits

Immediate Traffic Generation

Unlike organic strategies that take time to build momentum, PPC can generate immediate traffic to a website, making it particularly useful for new websites or promotional campaigns that require quick visibility while building up organic traffic.
Graph of traffic increases with pay-per-click campaign
First Things, First

Targeted Advertising

PPC allows for highly targeted advertising, where ads are shown to users based on specific keywords, demographics, interests, and behaviors. This targeting ensures that the ads are relevant to the audience, increasing the likelihood of engagement.
Targeted advertising using primary market research
Optimizing your web pages

Trackable Results

Our PPC campaigns offer robust tracking and analytics, allowing effective measurements. Metrics such as click-through rates, conversion rates, and ROI are readily available, enabling data-driven decision-making.
Real client metrics showing improvements in KPIs
Real, client metrics showing improvements in KPIs
Crucial to ranking on search engines

Enhancing Brand Exposure

Even when users don’t click, PPC ads contribute to brand exposure and recognition, as they appear at the top of search engine results or on relevant websites and social media platforms.
Research done right

PPC + SEO = Results

PPC can complement other marketing strategies, such as SEO and content marketing, by increasing visibility for targeted keywords and providing insights into keyword effectiveness.
First Things, First

Flexibility and Speed to Market

PPC campaigns can be quickly created and launched, allowing businesses to respond to market trends or competitor activities. They can also be easily adjusted or paused as needed.
Case Study

Increasing Spend at High ROI

Overview

  • Industry: Retail/Online Store
  • Starting Point: $45K-60K/mo in ad spend.
  • Duration of Engagement: 5 Years
Office Building
Increasing Spend at High Returns

Challenges

When we began our partnership, the client faced several challenges:

01

Previous agency was not actively involved in regularly optimizing account.

02

Desire to spend more than $45K-60K/mo in Google Ads, but couldn't justify at current returns.

03

Inadequate product knowledge by existing agency.
Increasing Spend at High Returns

Our Approach

Using our in-depth auditing process conducted by highly-skilled professions (not automated machines) uncovered several areas for improvement.

01

Account Audit: We provide a 350-point audit process to identify strengths and weaknesses of an account. This enables us to provide an in-depth game-plan for improvement.

04

Google Merchant Center: Optimizing this account boosted this client's shopping ads performance. Oftentimes this aspect of advertising can go overlooked.

02

Account Structure: We identified a better account structure that allowed for improved performance and easier reporting to better understand where the advertising dollars are going.

05

Ad Copy: Having a better understanding of our client's products allowed us to create superior ad copy, increasing click-thru rates by 156% within the first year.

03

Landing Page Optimization: The right landing page to match your ad messaging is crucial to success. We helped create curated landing pages that caused a 22% increase in conversion rates.

06

Keyword Optimization: Identifying superior keywords and optimizing the existing keyword strategy lead to a 27% increase in revenue in the first year alone, and as of today, a 337% increase in revenue.
Graph showing growth in revenue and cost
Google Analytics showing 54% increase year-over-year after we implemented our digital marketing strategies.
Increasing Spend at High Returns

Results

We still are managing the client's accounts today. Since we came on we have:

01

Increased yearly spend from around $670K to $1.8M

02

Increased revenue by from around $2.3M/yr to 7.8M/yr

03

Increased their ROI by 34% in the first year. Currently averaging an ROI of around 400%!
Increasing Spend at High Returns

Conclusion

There has been a lot of changes over the years to advertising platforms. Our ability to adapt to those changes, as well as establish long-term relationships with our clients has allowed for us to make changes over time to improve their account for the long haul. We have made over 100K individual changes to this account over the last 5 years. We learn from those changes to identify what works, and what doesn't. Then we iterate on the successful changes to generate long-term success.
This is not our only success story. We have dozens of others like this where we have dramatically increased business' revenue by utilizing proven marketing strategies.

It's not rocket science or secret sauces ... just solid strategies and best practices.
Our Process

How It Works

Discovery Workshop

Schedule a Discovery Workshop where we discuss your business, its goals, past and current marketing strategies, and discuss the most impactful marketing strategies to accomplish your goals.

Start Work With Team

We get to work!

We provide the most personal services of any agency out there! That's what sets us apart. We are not a traditional agency - We are your digital marketing partners.

Analyze Successes & Repeat

With our data-driven approach, we take what works and repeat those tactics. Each business is different, and we are agile enough to pivot strategies and repeat the wins.

Let's Get to Work

Next Steps

Let's have a no-obligation 30-min consultation to see what we will do to help reach your goals.
Reach Out Today